best top 10 INSTAGRAM NICHES TO MAKE MONEY in 2022

Below is a list of today’s ten hottest niches on Instagram for you to monetize. I will go over each niche in detail, as well as the different types of business model for each, to help you decide the best niche for your online business.

INSTAGRAM NICHE #1: TRAVEL

With that big of a market, the travel niche is one of the most popular niches on Instagram. Many want to break into this niche for all the exciting content that travel post. I’m sure that you’ve seen pictures from luxury travel influencers posting on their tropical Maldives resort swimming on their private villa, or adventure travelers going to some of the most exotic locations in the world. 

To get started with travel as your Instagram niche, it is essential to pick a sub-niche considering the different types of travel in the industry. You may choose from luxury travel, adventure travel, or Caribbean themed cruises for starters. Once you have selected your niche, you must create content centered around your sub-niche to better position yourself as a leader or expert in your industry. 

There are many opportunities for you to make money in the travel Instagram niche. If you choose dropshipping as your business model in the travel niche, you can research trending products in the industry and sell launch an online store, promoting your products on Instagram. If you decide to monetize your Instagram account as a travel influencer, you must first grow your Instagram page to have enough followers and strong engagement to pitch to tourism campaigns and secure paid Instagram sponsorships. 

INSTAGRAM NICHE #2: GAME

The gaming industry is one of the few sectors that is emerging due to COVID19. 

According to a recently published report, the gaming industry projects to surpass $200 billion in revenue by 2023. In the US alone, over 165 million Americans play video games, with a third of the American population having at least one gamer in their home. 

Over the years, the gaming industry has evolved from a household pastime into something more commercialized that encompasses different media types. The different types of video games that are popular today are personal computer games, console gaming, and mobile gaming. Considering its rapid growth, the gaming industry’s popularity made its way to Instagram, where some of the most popular gamer influencers have some of the most engaged fans across all Instagram niches. 

The gaming niche on Instagram is growing even during the COVID-19 era. This Instagram’s niche popularity is mostly due to the rise of mobile game developers advertising their games on the platform and more people staying at home. Instagram gamers tend to download the games when they see the ads because it’s highly visual and engaging.

To make money on the gaming niche, there are plenty of affiliate programs where you can earn a commission for every game download. Your primary responsibility as the affiliate marketer is knowing how to promote the game on Instagram for people to download. 

INSTAGRAM NICHE #3: BEAUTY

The beauty industry is one of the most profitable Instagram niches that can turn an influencer into a multi-million (or even billion ala Kylie Jenner!) entrepreneur. 

The beauty niche typically features how-to makeup tutorials, or makeup, or skincare trends, showcasing different makeup, hair, or skincare products. Beauty influencers who were able to showcase their makeup skills were the first to gain attention from the masses, where Instagram users became inspired to emulate their makeup techniques. Today, however, the shift in this Instagram niche is gearing towards a more authentic and realistic beauty standard. It means that you don’t have to be a makeup artist to start a beauty Instagram page. 

To get started in the beauty niche, you would first have to consider who your demographic is. Since the beauty niche on Instagram can range from late teens to pre-retirement age, honing, your target audience will mostly determine the type of content you will create. Will you focus on the age group 18-34, where the bulk of your content features trendy makeup and skincare routine, or women 45 and over, where the focus is primarily on anti-aging and skincare?

The types of business models that work well with the beauty niche on Instagram are affiliate marketing and a beauty influencer. For affiliate marketers, many affiliate programs offer incentives for selling skincare products. You would need to launch an Instagram page that features your affiliate products. Otherwise, you can also try the influencer route, where you create your brand that is highly focused on the beauty niche, with content that shows makeup and skincare tutorials. 

INSTAGRAM NICHE #4: HEALTH/FITNESS

The health and fitness industry is an evergreen niche on Instagram, meaning it’s an industry that is relevant and can withstand time regardless of fluctuations or dip in the market. 

The COVID-19 pandemic also attributes to the recent surge of popularity of the health and fitness niche on Instagram. USA Today published a report on the rise of personal trainers who have shifted their gym workout plan into Instagram live sessions for people looking to maintain their fitness during the quarantine.  

To get started with the health and fitness niche on Instagram, you must first pick a segment of this niche to help you create content that speaks to a specific audience. Some of the segments in the health and fitness niche include weight loss, anti-aging, skincare, healthy eating, fitness, etc. 

The most significant advantage of launching an online business on Instagram in the health and fitness niche is not having to create a product. Like many of the niches listed here, you can start an online business using dropshipping and affiliate marketing. There are plenty of products in the health and fitness niche that is already available in the market – which is an advantage for newcomers since the risk in time and money is relatively low. 

Otherwise, you may look into the influencer business model to monetize this Instagram niche. Many successful health and fitness influencers gained a lot of followers from posting content with tips and strategies on maintaining a healthy lifestyle. Once these influencers build their audience, they generally get paid collaborations from brands on the health and fitness niche. 

INSTAGRAM NICHE #5: FOOD 

The food niche is another ‘evergreen’ niche on Instagram that will remain popular among its users and can withstand the test of time.

After all, who doesn’t love food?!

Getting started on this Instagram niche is quite simple: posting pictures of Instagrammable foods that tickle the visual senses and taste buds. But nowadays, it goes beyond posting pretty pictures of food and your favorite drinks; it’s also about knowing how to create a central theme to your content that builds on your personal brand. The food niche is one of the most popular niches on Instagram, so you need something to stand out from the crowd. 

To get started with the food niche on Instagram, remember that we eat with our eyes first, so the content that you produce must be highly visual. You must pick the right color, lighting, and high-quality images and videos t that will create the perfect aesthetic for your Instagram page. Considering we eat at least three meals a day, posting content consistently will also help you grow an engaged audience that will come to your Instagram page for inspiration on their breakfast, lunch, and dinner meals. 

Monetizing the food niche on Instagram could be quite profitable, given the niche’s popularity. Many food Instagram influencers eventually released cookbooks to sell to their audience, on top of collaborating with big brands in the industry for sponsored campaigns. 

INSTAGRAM NICHE #6: FASHION

The fashion industry is a 38 billion market (as of 2019, according to a report by Statista) in the U.S. alone. With that big of a market, it’s no surprise that this Instagram niche has launched countless successful online entrepreneurs into the millionaire club by having a dedicated Instagram page in the fashion niche. Even though the competition in this niche is highly competitive, there are many sub-niches that any newcomer with the right strategy can take a slice of the market share. 

To get started with the fashion niche on Instagram, you must first identify your sub-niche. Some examples are everyday apparel, designer or high-end, kids, women’s, men’s, footwear, accessories – the list goes on! However, you must select a sub-nice which guides you on the content you will post on Instagram. Having this sort of direction will help build your fashion brand, and know the types of products you would sell, or know the types of potential brand collaborations.

Monetizing this Instagram niche can go in different directions. You may go the dropshipping route and launch an online store to sell fashion products. You may go the Instagram influencer route if you have highly engaged followers that would align with potential brand collaborations. 

INSTAGRAM NICHE #7: LIFESTYLE

The lifestyle Instagram niche is all about being able to aspire and inspire other people. It’s a popular Instagram niche because it intersects with other high-interest niches such as travel, fashion, beauty, food, and more. Instagram accounts in the lifestyle niche typically inspire and curates content based on personal interests and everyday activities. 

The key to starting a lifestyle Instagram niche account is to produce highly personalized content and speak to your lifestyle. People follow lifestyle bloggers and influencers as a source to get inspiration on how to lead a particular lifestyle, so expect to curate content that inspires people to emulate. 

Influencers who monetize the lifestyle Instagram niche tend to have different types of brand collaborations and sponsorships, ranging from fashion to tourism campaigns. Lifestyle influencers tend to have more authenticity in their approach to delivering their content, which is the reason many brands tend to look for influencers in this niche to form a partnership. 

INSTAGRAM NICHE #8: BUSINESS (MAKE MONEY ONLINE)

With the quantity of online business visionaries blasting in the previous decade, many dispatched a business or bringing in cash online Instagram specialty records to show individuals the ropes and procedures on the most proficient method to do it. 

The bringing in cash online specialty for the most part centers around persuasive and optimistic substance, where the objective is to get your devotees to make a move to seek after their fantasies. They generally go about as powerful orator here and there, or masters, asking the significance of getting the right information to imitate a similar achievement. 

To get into the business, or bring in cash online specialty on Instagram, guarantee that you have an item to offer to your devotees. The item can be discussion administrations, where you assist customers with beginning completion on the most proficient method to execute their procedure. Counsel benefits ordinarily are higher ticket things, since it requires additional time from you with aiding your understudies. Any other way, you might make an advanced item, for example, a web-based course or computerized showcasing pdf digital books, that you can sell in higher amount yet at a cheaper point. 

Making an advanced item and the showcasing endeavors that accompany it require a great deal of interest on schedule and energy. If you don't have the opportunity or the assets to make a computerized item, there are a lot of subsidiary projects for some advanced courses, where you can get a commission for each deal you produce. The benefit is that you don't need to invest your energy making the item. Simply advance and sell, and the rest is dealt with! 

INSTAGRAM Specialty #9: PETS/Creatures 

instagram pet specialty 

The pet and creature specialty on Instagram is encountering unstable development, mirroring the measure of Instagram accounts devoted to their shaggy little companions. The pet business market size is an expected 99 billion dollar market, with various sub-specialties that you can choose from to begin your internet based business with this Instagram specialty. 

To kick your Instagram off with the pets and creature specialty, you should choose a sub-specialty in the business where you can situate yourself as a specialist. The accompanying sub-specialties in the pets and creatures industry are: 

Pet Preparing 

Canine Walker 

Pet Mentor 

Pet Sitting. … 

Natural Canine Treats and Food varieties. … 

Pet Photographic artist. … 

Pup Day Care. … 

There are numerous ways you can begin an internet based business in this Instagram specialty. You can pick outsourcing as your plan of action and dispatch a web-based store. Numerous providers and wholesalers convey pet items, and it would simply be dependent upon you to advertise these items with your marking. If not, you can put in any amount of work (indeed, there are pet forces to be reckoned with who have a great many Instagram adherents!). You can do paid joint efforts and associations with the absolute greatest brands in the business. 

INSTAGRAM Specialty #10: HOME 

The home specialty is a convincing specialty on Instagram, considering that 47% of its overall clients are ladies. Many go to Instagram to track down motivations on the best way to enhance their parlor, room, kitchen, and restroom, with many records offering basic Do-It-Yourself tips and deceives on the most proficient method to give their home another makeover. 

To kick your Instagram off in the home specialty, you should have an eye for tastefully looking insides, and a couple of sly know-hows that you can impart to your supporters. Curate content that can show a couple of tips and deceives that can help your supporters glitz up their home. 

The most well known plan of action in the home Instagram specialty is member advertising, where you can pursue Amazon's associate program to get a commission for each home thing they sell. For other people, they start an internet based store through outsourcing, where they make their image selling home thing items.